Team Jumbo-Visma to become Team Visma | Lease a Bike from 1 January
From 1 January 2024, the three cycling teams of Team Jumbo-Visma will continue a...
Visma is thrilled to be the first title sponsor of Team Visma | Lease a Bike – one of the world’s best cycling teams.
Decades of innovation have made Visma one of Europe and Latin America’s most successful cloud software companies. Their software is essential to society, powering the core business functions of small businesses, medium and large enterprises, and the public sector.
Visma also helps the team, just as it helps its millions of customers. Team Visma | Lease a Bike uses Visma software to run its business – accounting and financial processes, data analysis, HR operations, contract signing, and more. The team also uses Visma’s AI-based nutrition prediction solution, ensuring the riders perform at the highest possible level. This is how Visma keeps the wheels turning, helping the best to be the best.
European expansion continues to be a strategic goal for Visma, and supporting the team is a key part of increasing the company’s brand awareness. The sponsorship also gives them a unique opportunity to engage employees, partners and customers, boost internal activation and pride, and conduct local marketing and branding campaigns.
Visma could not be more proud to support the team, and looks forward to further building on shared values of teamwork, dedication, and competitiveness.